Argentina - Direct Sales & TV Sales - Retailing - Market Research

This market research analyzes the Direct Sales & TV Sales sector in Argentina. The research covers mainly the Direct Sales under the formats of person to person sales, meeting sales and multilevel sales, and the Television sales, both the simple TV ads and the Call Now TV schemes (as seen on TV schemes).

Furthermore, the market research shows the marketing strategies and the market shares for the main players into local market.

The report includes an in-depth analysis of the sector, the factors influencing the market evolution and future developments. Also, it shows a comprehensive analysis on market structures, the competitive strategies followed by the main players, shopping structure, kind of visitors / shoppers, main brands with stores, competitors attitudes, competitive forces, with  emphasis on market and services diversification, marketing policies and strategies, positioning against main success key factors, market shares and yields.

The Competitors Market Research Series by CLAVES (C) are written by senior marketing and management consultants, and focus on market structures, strategies, attitudes and behaviours, competitive forces and actual & future perspectives on the most interesting and attractive sectors.

Basic information is gathered from field research thru in-depth personal interviews with key management from main companies, customers, suppliers, distributors and retailers into the sector. Also other documental information is obtained in public sources, as well as in private databases.

The report latest edition is September 2007, with 208 pages, 138 tables and graphics, 31 companies are included and is offered in text (hard cover) with digital version as optional.

The report was developed by Claves in Buenos Aires, Argentina. Language is spanish.

You may order just the hard cover and as optional, the hard cover plus digital version in CD. For this option, please send us a mail.

Translation of the report is an option to be quoted by separate. If you wish a quote for this option please send us an e-mail into the Contact Section.

Companies Mentioned

Some companies mentioned in this research are the following:

ALINA MUR, ALMA SRL, AMWAY ARGETINA INC, ANGELIS, ARBELL COSMETICA NATURAL, ARCA DISTRIBUCIONES SA, BAGUES, BUSINESS WAY, CANALMALL, COCOTMANIA, COSMETICOS AVON SACI, ESSEN ALUMINIO SA, FOREVER, HANKY PANKY PARTIES, HERBALIFE, HOUSE OF FULLER ARGENTINA SA, HUGO LAMONICA CONSULTORES, INDUSTRIAS PUGLIESE SA, JAFRA, JUANA BONITA, KRAFT SRL, MARTINA DI TRENTO SA, MARY KAY COSMETICOS SA, MATIZ SA, NATURA, SPRAYETTE SA, STARPHONE SA, SWISS JUST, TIENS, TV COMPRAS, VANESA DURAN.