BUSINESS REPORT AND MARKET ACCESS – BRAZIL – PET FOOD
This report analyzes the imports and market access restrictions for Pet Food in Brazil. The report evaluates import stats (last available information) and the main tariff and non-tariff barriers to import Pet Food in Brazil.
Pet foods are a product of relevance into the Brazilian market.
According to market reports provided by Abinpet, the Brazilian Association of Industries of Pet Products, the brazilian pet market is worth of BRL 15,2 billion in 2013, with a growth of 7,3% if compared to 2012. The domestic brazilian market is is about BRL 16,5 billion by the end of 2014. Representing a share of 0,34% of the Brazilian GDP, the Brazilian pet market generated more revenue than the Brazilian electrical and electronic components market, for example.
Within this market, the most important sector is the one related to pet food, accounting for 65,7% of all the market’s revenue, followed by pet services, which answered for 19% of the total revenue, having grown more than 26% between 2012 to 2013. Pet care accounts for 8,1% of this market and veterinary services, 7,2%.
The trade balance is positive to Brazil, where exports accounted for USD 231 million while imports accounted for almost 11 million in 2013, with a surplus of USD 220 million for such year.
As of the end of 2013, there were approximately 106 million pets in Brazil, making it the fourth largest population of pets in the world and the second largest population of dogs and cats.
According to other official sources, in Brazil, there are:
The main competitor is Mars Brasil Alimentos. This company continued to lead dog food in terms of retail value sales in 2015, with a 23% share, closely followed by Nestlé Brasil (21%). Both companies continued to benefit from high brand awareness among consumers, constant investments in new products and the expansion of their portfolios. Pedigree, for example, has a whole product line composed of dog treats, and dry and wet dog food, which is supported by frequent TV campaigns and promotions, as well as advertising materials at the point of sale.
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This report of Pet Food in Brazil includes the following index shown below. It is printed in paper and shipped by courier within 7 to 10 days after payment is received. All reports are offered in text (hard cover) plus a digital version.
A. MARKET ACCESS IN BRAZIL FOR PET FOOD (HS 2309.10.00)
1. Tariff Information
1.1 HS Number
1.2 Brief Description
1.3 Tariff Treatment
1.3.1 Ad Valorem Duties
1.3.2 Specific Duties
1.3.3 Other Duties
1.3.4 Customs Valuation Rules
1.4. Tariff Preferential Treatment
1.4.2. Latin American Integration Association
1.4.3. Other Free Trade or Preferential Trade Agreements
2. Non-Tariff Barriers in Brazil for Pet Food
2.1. Special Conditions (License, Quota, Import Restrictions, Other)
2.2. Import Regulations
2.3. Forex and Payment Regulations
2.4. Other Applicable Regulations (Sanitary, Environment, Legal, Origin Rules, Customs Valuation, Etc.)
B. IMPORT FIGURES IN BRAZIL FOR PET FOOD
1. Import Figures for Latest 4 Calendar Years (Jan-Dec) Available
1.1. Year 2015
1.1.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.1.2 Total Import Figures in U$S by Month
1.1.3 Total Import Figures in U$S by Importer
1.2. Year 2014
1.2.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.2.2 Total Import Figures in U$S by Month
1.2.3 Total Import Figures in U$S by Importer
1.3. Year 2013
1.3.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.3.2 Total Import Figures in U$S by Month
1.3.3 Total Import Figures in U$S by Importer
1.4. Year 2012
1.4.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.4.2 Total Import Figures in U$S by Month
1.4.3 Total Import Figures in U$S by Importer
REPORT ENDS HERE
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C. MARKETING MIX SUGGESTIONS FOR PET FOOD
1. Product Strategies in Brazil
1.1 Product Lines Most Demanded into the Domestic Market
1.2 Characteristics of Most Demanded Products
1.3 Attributes of Most Demanded Products
2. Price Strategies in Brazil
2.1 Import Price (CIF Value)
2.2 Price at Distribution Channel Level
2.3 Applied Discount Policies at the Market
2.4 Payment Instruments Used in the Market
3. Distribution Channel Strategies in Brazil
3.1 Usual Distribution Channels into the Market
3.2 Suggested Distribution Channels to Enter the Market
3.3 List of Potential Buyers
4. Advertising and Promotion Strategies in Pet Food
4.1 Main Advertising Formats for the Product
4.2. Main Promotion Schemes for the Product
4.3 Fairs and Trade Shows Related to the Product
4.4 Other Communication Tools Used to Promote the Product
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