BUSINESS REPORT AND MARKET ACCESS – COLOMBIA – PET FOOD
This report analyzes the imports and market access restrictions for Pet Food in Colombia. The report evaluates import stats (last available information) and the main tariff and non-tariff barriers to import Pet Food in Colombia.
Pet foods are a product of relevance into the Colombian market.
Over the past six years the market for dog and cat food in Colombia has grown substantially because of the growth in the Colombian economy and the increase in popularity of pet ownership. The retail market for pet food has increased 78 percent in six years, from around $225 million in 2009 to nearly $400 million in 2014.
Demand for pet food should continue to increase in Colombia. Per capita income and corresponding disposable income for non-essential food products continues to increase in Colombia. According to the World Bank, the current purchasing power parity (PPP) for Colombia is U.S. $11,890. As PPP grows, demand for pet food products is expected to grow.
Additionally, growth in dog and cat food product demand has been increasing as Colombians have fewer children. Many younger Colombians are moving to cities and urban areas with smaller homes and in the process are increasingly humanizing pets and making them members of the family. As a result, better quality pet food will become increasingly popular. According to Euromonitor, however, cat food sales are expected to do better than dog food because many cats are easier to take care of as compared to dogs. While in absolute terms dog ownership is higher, cats do not require as much maintenance, such as walks, and thus are becoming more popular to the younger, urban generation.
The market research reports of Latinamerican-markets.com are written by experienced international trade and marketing consultants, focus basically on markets access and imports information for all kind of products in the main Latin American countries.
This report of Pet Food in Colombia includes the following index shown below. It is printed in paper and shipped by courier within 7 to 10 days after payment is received. All reports are offered in text (hard cover) plus a digital version.
A. MARKET ACCESS IN COLOMBIA FOR PET FOOD (HS 2309.10.00)
1. Tariff Information
1.1 HS Number
1.2 Brief Description
1.3 Tariff Treatment
1.3.1 Ad Valorem Duties
1.3.2 Specific Duties
1.3.3 Other Duties
1.3.4 Customs Valuation Rules
1.4. Tariff Preferential Treatment
1.4.2. Latin American Integration Association
1.4.3. Other Free Trade or Preferential Trade Agreements
2. Non-Tariff Barriers in Colombia for Pet Food
2.1. Special Conditions (License, Quota, Import Restrictions, Other)
2.2. Import Regulations
2.3. Forex and Payment Regulations
2.4. Other Applicable Regulations (Sanitary, Environment, Legal, Origin Rules, Customs Valuation, Etc.)
B. IMPORT FIGURES IN COLOMBIA FOR PET FOOD (HS 2309.10.00)
1. Import Figures for Latest 4 Calendar Years (Jan-Dec) Available
1.1. Year 2015
1.1.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.1.2 Total Import Figures in U$S by Month
1.1.3 Total Import Figures in U$S by Importer
1.2. Year 2014
1.2.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.2.2 Total Import Figures in U$S by Month
1.2.3 Total Import Figures in U$S by Importer
1.3. Year 2013
1.3.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.3.2 Total Import Figures in U$S by Month
1.3.3 Total Import Figures in U$S by Importer
1.4. Year 2012
1.4.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.4.2 Total Import Figures in U$S by Month
1.4.3 Total Import Figures in U$S by Importer
REPORT ENDS HERE
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C. MARKETING MIX SUGGESTIONS FOR PET FOOD
1. Product Strategies in Colombia
1.1 Product Lines Most Demanded into the Domestic Market
1.2 Characteristics of Most Demanded Products
1.3 Attributes of Most Demanded Products
2. Price Strategies in Colombia
2.1 Import Price (CIF Value)
2.2 Price at Distribution Channel Level
2.3 Applied Discount Policies at the Market
2.4 Payment Instruments Used in the Market
3. Distribution Channel Strategies in Colombia
3.1 Usual Distribution Channels into the Market
3.2 Suggested Distribution Channels to Enter the Market
3.3 List of Potential Buyers
4. Advertising and Promotion Strategies in Pet Food in Colombia
4.1 Main Advertising Formats for the Product
4.2. Main Promotion Schemes for the Product
4.3 Fairs and Trade Shows Related to the Product
4.4 Other Communication Tools Used to Promote the Product
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