BUSINESS REPORT AND MARKET ACCESS – MEXICO – PET FOOD
This report analyzes the imports and market access restrictions for Pet Food in Mexico. The report evaluates import stats (last available information) and the main tariff and non-tariff barriers to import Pet Food in Mexico.
Pet foods are a product of relevance into the Mexican market.
Pet food sales in Mexico increased 13.7% in 2015 to MXN42.6 billion (US$2.28 billion), rebounding from the effects of a value-added tax of 16% enacted by the Mexican government in 2014. While the volume of pet food sold remained flat, the value of sales grew robustly, even after accounting for inflation (net 10% growth). That matches Mexico’s ranking among the top 10 pet care markets globally, as well as among the fastest growing.
This data and other insights on the Mexican pet food market came from Ivan Franco, owner of Triple Three Consultancy, during Foro Mexico 2016, held June 16-17 in Guadalajara. Dog food dominates at 96% of the market, or MXN40.9 billion (US$2.195 billion); cat food registers at only MXN1.7 billion in sales (US$91.24 million). Together the two segments produce slightly more than 1 million metric tons in terms of volume, as per information provided by Triple Three Consultancy. This is predominantly dry pet food, with 88% of dog food sales and 84% for cat food. The shares of moist or wet food are 11% and 16%, respectively, with snacks and chews registering 1% or less.
The market research reports of Latinamerican-markets.com are written by experienced international trade and marketing consultants, focus basically on markets access and imports information for all kind of products in the main Latin American countries.
This report of Pet Food in Mexico includes the following index shown below. It is printed in paper and shipped by courier within 7 to 10 days after payment is received. All reports are offered in text (hard cover) plus a digital version.
A. MARKET ACCESS IN MEXICO FOR PET FOOD (HS 2309.10.00)
1. Tariff Information
1.1 HS Number
1.2 Brief Description
1.3 Tariff Treatment
1.3.1 Ad Valorem Duties
1.3.2 Specific Duties
1.3.3 Other Duties
1.3.4 Customs Valuation Rules
1.4. Tariff Preferential Treatment
1.4.2. Latin American Integration Association
1.4.3. Other Free Trade or Preferential Trade Agreements
2. Non-Tariff Barriers in Mexico for Pet Food
2.1. Special Conditions (License, Quota, Import Restrictions, Other)
2.2. Import Regulations
2.3. Forex and Payment Regulations
2.4. Other Applicable Regulations (Sanitary, Environment, Legal, Origin Rules, Customs Valuation, Etc.)
B. IMPORT FIGURES IN MEXICO FOR PET FOOD (HS 2309.10.00)
1. Import Figures for Latest 4 Calendar Years (Jan-Dec) Available
1.1. Year 2015
1.1.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.1.2 Total Import Figures in U$S by Month
1.1.3 Total Import Figures in U$S by Importer
1.2. Year 2014
1.2.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.2.2 Total Import Figures in U$S by Month
1.2.3 Total Import Figures in U$S by Importer
1.3. Year 2013
1.3.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.3.2 Total Import Figures in U$S by Month
1.3.3 Total Import Figures in U$S by Importer
1.4. Year 2012
1.4.1 Total Imports in U$S and Kg. – Imports from All Supplier Countries in U$S and Kg.
1.4.2 Total Import Figures in U$S by Month
1.4.3 Total Import Figures in U$S by Importer
REPORT ENDS HERE
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C. MARKETING MIX SUGGESTIONS FOR PET FOOD
1. Product Strategies in Mexico
1.1 Product Lines Most Demanded into the Domestic Market
1.2 Characteristics of Most Demanded Products
1.3 Attributes of Most Demanded Products
2. Price Strategies in Mexico
2.1 Import Price (CIF Value)
2.2 Price at Distribution Channel Level
2.3 Applied Discount Policies at the Market
2.4 Payment Instruments Used in the Market
3. Distribution Channel Strategies in Mexico
3.1 Usual Distribution Channels into the Market
3.2 Suggested Distribution Channels to Enter the Market
3.3 List of Potential Buyers
4. Advertising and Promotion Strategies in Pet Food in Mexico
4.1 Main Advertising Formats for the Product
4.2. Main Promotion Schemes for the Product
4.3 Fairs and Trade Shows Related to the Product
4.4 Other Communication Tools Used to Promote the Product
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