Argentina - Non Alcoholic Beverages Sector - Market Research 2006

This research analyzes the development, present situation and prospects of the non alcoholic beverages market in Argentina, considering the different segments: sodas, juices (liquid and powders), spring water, flavored waters, new age beverages, energy drinks and  amaros. Likewise, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning.

Furthermore, the market research shows the marketing strategies and the market shares for the main players into local market.

The report includes an in-depth analysis of the sector, the factors influencing the market evolution and future developments. Also, it shows a comprehensive analysis on market structures, the competitive strategies followed by the main players, competitors attitudes, competitive forces, with  emphasis on market and services diversification, marketing policies and strategies, positioning against main success key factors, market shares and yields.

The Competitors Market Research Series by CLAVES (C) are written by senior marketing and management consultants, and focus on market structures, strategies, attitudes and behaviours, competitive forces and actual & future perspectives on the most interesting and attractive sectors.

Basic information is gathered from field research thru in-depth personal interviews with key management from main companies, customers, suppliers, distributors and retailers into the sector. Also other documental information is obtained in public sources, as well as in private databases.

The report latest edition is October 2008, with 265 pages, 230 tables and graphics, 212 companies are included and is offered in text (hard cover) with digital version as optional.

The report was developed by Claves in Buenos Aires, Argentina. Language is spanish.

You may order just the hard cover and as optional, the hard cover plus digital version in CD. For this option, please send us a mail.

Translation of the report is an option to be quoted by separate. If you wish a quote for this option please send us an e-mail into the Contact Section.

Contents

1. EXECUTIVE SUMMARY
1.1 Executive synthesis
1.2 Prospects
1.3 Threats and opportunities

2. ENVIRONMENTAL CONTEXT
2.1. Business identification and segmentation
2.1.1 Activity definition
2.1.2 Business segmentation
2.1.3 Main products
2.2 Production, foreign trade and apparent consumption
2.2.1 Activity development
2.2.2 Seasonality
2.2.3 Foreign trade
2.2.4 Apparent consumption
2.2.5 International situation
2.3 Demand
2.3.1 Demand typology and segmentation
2.3.2 Use functions and substitute products
2.3.3 Client groups
2.3.4 Life cycle
2.4 Competitive forces, barriers and key success factors
2.4.1 Intensity and mobility of competitive forces
2.4.1.1 Present competitors
2.4.1.2 Suppliers
2.4.1.3 Customers
2.4.1.4 Substitute product pressure
2.4.1.5 Potential competitors
2.4.2 Sector barriers: intensity and mobility
2.4.2.1 Barriers to entry
2.4.2.2 Barriers to exit
2.4.3 Key success factor mobility

3. ANALYSIS OF THE COMPETENCE
3.1 Companies
3.1.1 Supply structure
3.1.1.1 Employment
3.1.1.2 Localization
3.1.1.3 Installed capacity
3.2 Competitive strategies and maneuvers
3.2.1 Strategic groups
3.2.2 Competitive strategies
3.2.3 Diversification and integration
3.2.4 Positioning of the companies before key success factors
3.2.5 Brand positioning
3.2.6 Strength and weakness of companies
3.2.7 Advertising
3.3 Performance of the competence
3.3.1 Company market shares
3.3.1.1 Production shares
3.3.1.2 Export
3.3.1.3 Import
3.3.1.4 Domestic market
3.3.2 Profitability
3.3.3 Debt and financing
3.3.4 Conclusions

4. ANNEX
4.1. Consulted sources
4.1.1 Primary sources
4.1.2 Secondary sources
4.2. Directory of the main companies of the sector
4.3. Methodological glossary

The exact content in spanish, as published, is the following:

Argentina - Automotive Sector - Market Research 

This market research analyzes the automotive industry in Argentina. The research covers the actual evolution, actual situation, and perspectives for the automotive industry. The research covers the segments of light cars, light trucks and transportation vehicles (for cargo and passengers).

Furthermore, the market research shows the marketing strategies and the market shares for the main players into local market.

The report includes an in-depth analysis of the sector, the factors influencing the market evolution and future developments. Also, it shows a comprehensive analysis on market structures, the competitive strategies followed by the main players, competitors attitudes, competitive forces, with  emphasis on market and services diversification, marketing policies and strategies, positioning against main success key factors, market shares and yields.

Argentina - School & Office Supplies Sector - Market Research 

This market research analyzes the office supplies sector in Argentina. The research covers the local production, exports, imports and distribution performance, split between the School supplies demand and the Office supplies demand.

Furthermore, the market research shows the marketing strategies and the market shares for the main players into local market.

The report includes an in-depth analysis of the sector, the factors influencing the market evolution and future developments. Also, it shows a comprehensive analysis on market structures, the competitive strategies followed by the main players, competitors attitudes, competitive forces, with  emphasis on market and services diversification, marketing policies and strategies, positioning against main success key factors, market shares and yields.

Argentina - Pasta Sector - Market Research

This market research analyze the industrial sector for pasta in Argentina, be industrial manufacturing as well as artisan-produced. Into the industrial manufacturing all dry pasta producers are considered, and also the fresh pasta (refrigerated or frozen) producers is included. The artisanate fresh pasta market covers all the production made into the facilities behind main selling point.

The research covers the local production and distribution performance, for the dry and fresh pasta for domestic and export markets.

Argentina - Flexible Packaging Sector - Market Research

This research analyzes the development, present situation and prospects of the flexible packaging industrial sector, covering both one ply film or multi ply film packagings made from plastic resins, paper and aluminium foil, with flexographic or rotogravure printing, and destinated mainly to the food sector.

Likewise, this research analyzes the main entities of the sector, their competitive strategies, profitability and market shares.

Argentina - Software & Hardware Retailers - Distribution Channel  - Market Research

This market research analyze the distribution channels for software and hardware products and services, including sales of computer related goods and services, focusing mainly in the retailing companies.

Furthermore, the market research shows the marketing strategies and the market shares for the local producers and importers.

Argentina - Bank Industry - Market Research

This research analyzes the development, present situation and prospects of the bank industry in Argentina. The report evaluates the business sector from main two segments. First one considers the origin, and classify banks as Private banks, State Owned Banks and Foreign Banks. Second segmentation evaluates banks according to their core business: consumer credit, corporate finance, international trade services, investment banking, mortgage credits and foreign exchange services.

Argentina - Sugar Industry - Market Research

This research analyzes the development, present situation and prospects of the sugar industry in Argentina. The report evaluates the business sector mainly from two segments, that is, domestic market and foreign market, considering raw sugar, white sugar and organic sugar.

Argentina - Auto Industry - Market Research

This research analyzes the development, present situation and prospects of the automobile industry sector in Argentina. The reports analyzes the auto industry main segments: passenger cars, multipurpose vehicles and Medium & Heavy Commercial vehicles.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Electric Generating Sets Industry - Market Research

This research analyzes the development, present situation and prospects of the electric generating sets industry in Argentina, considering the local assembly companies and the importers. The report defines the segmentation for residential use, commercial and industrial uses, and demand by federal government bodies. Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. 

Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Tourism Sector - Market Research

This research analyzes the development, present situation and prospects of the tourism industry in Argentina. The reports analyzes the main segments of the activity such as travel agencies, hotel, air transportation and land transportation.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Phone Cards Industry - Market Research

This research analyzes the development, present situation and prospects of the Phone Card industry in Argentina. The reports analyzes the main segments such as own brand cards and  private label cards.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Rent a Car Sector - Market Research

This research analyzes the development, present situation and prospects of the Rent a Car industry in Argentina. The reports analyzes the rent a car segments such as corporate clients, foreign tourists and local tourists.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Gym Sector - Market Research

This research analyzes the development, present situation and prospects of the gym sector in Argentina. The reports analyzes the gym segments such as large gyms and chain gyms, medium gyms and small and neighbour gyms.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Packaging Sector - Market Research

This research analyzes the development, present situation and prospects of the packaging sector in Argentina. The reports analyzes several packaging segments such as rigid packaging (glass, carton, aluminium and plastic) and flexible packaging (mostly manufactured from plastic)

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Mining Industry - Market Research

This research analyzes the development, present situation and prospects of the mining industry in Argentina.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Home Appliances Sector - Market Research

This research analyzes the development, present situation and prospects of the home appliances sector in Argentina, considering the segments of White line (refrigerator, microwave, juice maker, etc), the Gas line (kitchen, ovens, etc) and the Audio-Video line.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Telecommunications Sector - Market Research

This research analyzes the development, present situation and prospects of the telecommunication services in Argentina, considering the segments of basic telephone services,  mobile telephone services, data transmission and Internet services.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Temporary Hiring Companies Sector - Market Research

This research analyzes the development, present situation and prospects of the temporary hiring companies in Argentina, considering the multinational companies, large national and medium national companies.

Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning. Furthermore, the market research shows the marketing strategies and the market shares for the companies.

Argentina - Air Conditioning Sector - Market Research

This research analyzes the development, present situation and prospects of the air conditioning sector in Argentina, considering the segments for housing, commercial and industrial uses. Also, this research analyzes the main companies of the sector, their competitive strategies, profitability and positioning.