Objectives and Methodologies

Competitor Research

Objectives

• Define accurately the market size
• Identify and quantify competitor strcutural elements, such as key success factors, barriers of entry/exit to market, performance on marketing mix, etc.
• Identify competitive groups, market share, and other key elements for decision.
• Measure results.

Methodology

• Field research with key players and speakers of the industry, such as suppliers, distributors, competitors, opinion and industry leaders, governmental and NGO´s officers, academic researchers, among others.
• Documental research.

Financial Analysis of Industrial and Service Sectors

Objectives

• Know the main financial information of any given sector.
• Evaluate and compare the main ratios for the key companies acting into the sector.
• Measure results.

Methodology

• Obtention of companies balances.
• Unification and standarization of financial information.
• Compare and measure results.

Market Research by Industrial or Service Sector

Objectives

Objectives in these type of researchs may vary. Please check into the specific report.

Methodology

• Field research with key players and speakers of the industry, such as suppliers, distributors, competitors, opinion and industry leaders, governmental and NGO´s officers, academic researchers, among others.
• Documental information from reliable public and private sources.

Marketing Census

Objectives

• Identify systematically all the outlets related to any business category or sector.
• Develop a mapping for localization objectives and distribution planning.
• Measure the outlet universe in a given sector for marketing specific research.

Methodology

• Field research by screening the 100% of outlets into the selected area.
• Processing and analysis.

Research on Consumers - Customer Satisfaction

Objectives

• Obtain performance measures on current customers.
• Measure the customer value, customer behaviour and customer satisfaction levels.
• Fix objectives for the actual and new customers.
• Improve the sales program planning.
• Define a results control system.

Methodology

Field research with customer base.

Research on Consumers - Demand

Objectives

• Define consumers habits and attitudes.
• Evaluate satisfaction levels of consumers on products and servicess offered.
• Identify selling points, generic products and brands, with a SWOT analysis under the consumer perspective.
• Qualitative research.

Methodology

• Quali and quantitative research with customer base.
• Focus groups
• Product test
• Mystery shopper
• Consumers panel

Research on Distribution Channels

Objectives

• Know the distribution channel structure for a product or service into a geographical area, region or country.
• Define the transactional and logistical services offered by key players.

Methodology

Field research with distribution channels.